The purpose of the report is to find out if the fitness business is thriving in the Greater Vancouver Area (GVA). The report will introduce and analyze the fitness industry in GVA, and it will address the general situation of fitness industry. Then, a detailed competition analysis will be followed, illustrated by a SWOT analysis (Strength, Weakness, Opportunity, Threat). After that, several sample marketing strategies will be given to the interested parties for recommending purpose only, on the topic of how to promote such business under the current marketing environment. In the end, a sample financial statement quoted from a professional statistic site will be attached.